About the
Downtown Business Alliance
Our Mission
We champion a thriving downtown where businesses succeed, locals and visitors connect, and the town’s unique, creative and historic spirit shines.
As a member-lead we work to strengthen White River Junction’s downtown through collaboration, advocacy, placemaking, marketing, economic development, and ensuring a clean, safe, and welcoming environment for everyone.
Our Vision
White River Junction is a dynamic hub of commerce, culture, and creativity, where history meets innovation, and businesses, residents, and visitors all contribute to a vibrant, diverse, and resilient downtown.
What We Do
- Clean & Safe – Supporting efforts to maintain a welcoming and well-maintained downtown.
- Marketing & Events – Promoting local businesses, hosting events, and enhancing WRJ’s visibility as a destination.
- Public Realm – Improving streetscapes, wayfinding, and gathering spaces to make downtown more accessible and inviting.
Economic Development – Advocating for and supporting businesses to drive investment and opportunity.
Our Values
WE ARE
- Collaborative – We work together to create lasting solutions and ensure downtown remains a place for all.
- Entrepreneurial – We embrace creativity, adaptability, and bold ideas to strengthen our community.
- Impactful – We focus on meaningful initiatives that lead to tangible improvements for downtown.
Authentic – We celebrate White River Junction’s history, culture, and distinct character while shaping its future.
Learn More
Explore our initiatives, meet our members, or get involved.
